EMAIL CAMPAIGN MANAGER
Successful email marketing campaigns rely on a simple rule - deliver the what the receiver says they want -when they say they need it. Our online e-Campaign Manager provides you with the tools required to quickly and cost-effectively Design and deploy interesting emails to your online community --in a variety of formats to match your members' profiles.
Whether you use a creative agency, or create your artwork in-house, you'll be able to leverage existing logos and artwork, and achieve a professional tier-one design with compelling and interesting messaging content. Our Deployment system can deliver one message to your entire online community, or personalize to the individual member. Detailed tracking provides reports on how your online community members are responding. We assist you in setting up, in real time if you want it!
The main advantage of email marketing is Measurement. The average direct mail campaign requires up to 6 weeks for full reporting. Our e-Campaign Manager tool cuts this cycle to within minutes of sending the e-mail messages. We provide automated and accurate measurement of:
- click through rates (CTRs) to web pages
- open rates on HTML messages
- conversion rates
- pass through rates
- complete with graphical summaries and response curves.
Our e-Strategy team helps drill into the results and synthesize campaign reports for clients. Or, you can check the results yourself, -in real time. Fast and accurate measurement allows you to fine-tune your campaign strategy for optimum results at minimum cost.
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